We believe scent to be a medium of art, an expression and a reason for you to show your personal style and creative flare. Our fragrances are designed with a given intention/character to suit your mood and enhance your persona.

We ensure every product we create are carefully handcrafted & hand-poured because that is our promise to you.
We hope for you to achieve your ikigai (生き甲斐) which is
‘the reason of being’... through the power of scent.


Our fragrances are made from the finest and rarest ingredients. All scents are Singapore and Kuala Lumpur-based, manufactured with world-class perfumers.

"Perfume is the art that makes memory speak"

-Francis Kurkdjian


Let’s state the obvious, you can’t smell through your phone screen.

However, once you get over that, your library of options are endless. There are plenty of choices out there, newly released perfumes, niche perfumes, celebrity perfumes, vegan perfumes (wink) and even discontinued perfumes.. it can be tricky to know where to start, what to look for and which one to buy. Once you get it right, you can reap the benefits of purchasing fragrances online — free shipping, exclusive sample sets, travel kits, member perks and others.

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Let’s talk about Eau de Parfum, Eau de Toilette & Eau de Cologne

What makes them different, and at different
price points?

Eau de parfums have the (almost) highest concentration of fragrance oil, between 15-20%. (Pure fragrance oil holds the highest concentration available going up to 30% of fragrance oil) EDP has an average longevity 6-7 hours on skin and 10-12 hours on clothes. 

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Packaging of our products are specially designed to keep to minimum waste. Shipping boxes we use are eco-friendly. We go to the extent to use kraft paper tape that are water-activated, compostable and biodegradable.

WE ARE Reusable

Packaging of certain products comes with reusable pouches instead of those you discard.